Now live on Criteo

One inbox. Every campaign.

Opteroo aggregates your commerce media campaigns, analyses every SKU, and surfaces prioritised improvements — so your brands perform at their best across every platform.

Get early access See how it works

Connected networks

Criteo Dan Murphy's BWS Uber Eats Topsort — coming soon CitrusAd — coming soon Amazon — coming soon
The problem

FMCG brands manage commerce media in fragments

Multiple dashboards, manual bid changes, no single view of what's working. The infrastructure to manage commerce media properly hasn't kept up with the channel's growth.

Multiple platforms, no single view
A brand running on Dan Murphy's, BWS and Uber Eats manages 3 separate dashboards with no consolidated performance view.
Manual, reactive optimisation
Bid changes and budget decisions are made manually — slowly, inconsistently, and often too late to capture performance windows.
No tools built for FMCG
Enterprise tools like Pacvue and Skai are complex, expensive and built for eCommerce — not the commerce media workflows of FMCG brands.
Opteroo — Action Inbox
⚡ Prioritised decisions 72
↺ Applied history 24
Scale Fast
Jack Daniel's American Serve No Sugar Cola 250mL — Boost bid on a top-performing product
→ ~$143.98 revenue this week
Criteo · Dan Murphy's
DismissView →
Scale Fast
Jack Daniel's Single Barrel 700mL — Invest more in a high-ROAS SKU
→ ~$112.99 revenue this week
Criteo · Dan Murphy's
DismissView →
Scale Fast
El Jimador Blanco 1L — Scale up bid on a winning product
→ ~$95.00 revenue this week
Criteo · BWS
DismissView →
Scale Fast
Jack Daniel's Tennessee Apple 700mL — Push bid up on strong ROAS
→ Revenue up 226% WoW
Criteo · Uber Eats
DismissView →
Scale Fast
El Jimador Tequila Blanco 700mL — Invest more in a high-ROAS SKU
→ 477% higher revenue vs last week
Criteo · BWS
DismissView →
The scale of the problem

Commerce media is growing fast. The tools to manage it haven't kept up.

The data is clear — brands are running more networks, spending more budget, and getting less satisfaction. Fragmentation is the defining challenge of commerce media in 2025.

77%
of brands run 3+ networks
Up from 58% last year — fragmentation is accelerating, not slowing down.
Source: IAB Australia, 2025
44%
rate their network experience as good
Down from 66% last year. As brands add more networks, satisfaction falls.
Source: IAB Australia, 2025
8hrs
lost per week to manual optimisation
Brand managers spend 8+ hours per week switching between dashboards and spreadsheets.
Source: Industry survey
What brands are asking for
Self-service ad platform — cited as a top unmet need when evaluating commerce media partners
Ability to optimise media in-flight — across all networks simultaneously, not platform by platform
Demonstrable ROI — the #1 barrier for brand advertisers is proving commerce media's value (38%)
Consistent ROAS reporting — the #1 metric brands want from their network partners (78%)
What the industry says is next
"The next phase of commerce evolution will likely involve streamlined, more accessible self-service tools."
IAB Australia Retail Media State of the Nation, July 2025
"The industry needs a unified, independent platform combining live campaign data, cross-retailer benchmarks, and transparent ROI insights."
Agency respondent, IAB Australia survey 2025
That platform is Opteroo.
One inbox. Every campaign. All your improvements — prioritised and ready to apply.
Get early access
How it works

From data to decision in three steps

1
Connect your commerce media networks
Opteroo pulls performance data via API. Connect your Criteo account in minutes — with more networks added continuously.
2
The AI engine analyses every SKU
For each product, the engine evaluates 14-day ROAS vs your threshold, 7-day momentum, and data confidence — classified into one of 7 action tiers automatically.
3
Review and apply in one click
Each improvement shows projected spend, ROAS, sales and units. Apply the change via the network API instantly. You stay in control — always.
The hybrid decision matrix
Aggressive scale≥125% threshold · +momentum×1.25
Standard scale100–124% · +momentum×1.10
Protect leader≥125% · flat/neg momentum×1.10
Nurture hold75–99% · recovering×1.00
Moderate trim75–99% · weak momentum×0.90
Standard cut50–74% of threshold×0.80
Emergency cut<50% of threshold×0.70
Improvements

Every type of optimisation, in one inbox

Opteroo surfaces ~50 improvements per brand per week on average — ranked by projected revenue impact.

Bid optimisation
Adjust bids based on 14-day ROAS vs your threshold and 7-day momentum. Scale winners, cut waste.
Budget management
Identify budgets exhausting too early, underspend on top performers, and reallocation opportunities.
Coming soon
Ad scheduling
Run ads during high-converting windows. Pause during low-traffic periods to protect ROAS.
Coming soon
Keyword optimisation
Surface high-performing search terms and identify gaps in sponsored keyword coverage.
Coming soon
Sponsored Display
Extend optimisation to display placements — CPM bidding, audience targeting and creative performance.
Coming soon
SKU coverage gaps
Identify products with zero sponsored coverage that represent untapped revenue opportunities.
Coming soon
ROI calculator

See what Opteroo is worth to your business

Adjust the sliders to match your situation. We'll show you the numbers.

Your inputs

Monthly commerce media spend $50,000
Hours spent on optimisation per week 10 hrs
Your hourly rate $70/hr
AssumptionsWith Opteroo, manual optimisation time reduces from your current hours to 30 min/week, the time needed to review and apply recommendations.

Opteroo's AI engine is projected to improve your commerce media performance by 15% through smarter bidding, reduced waste and faster reactions to performance signals.

Annual Opteroo cost in this model uses the Growth plan annual list price ($21,000/yr). Essentials and Pro differ; monthly billing is higher than the effective annual rate on the same tier. See the plan comparison below.

Your estimated annual return

Time saved per year—
Value of time saved—
Incremental revenue—
Total annual benefit—
Annual Opteroo cost$21,000
—
estimated annual ROI

Estimates based on industry benchmarks. Actual results will vary based on portfolio size, network mix and current optimisation maturity.

FAQ

Frequently asked questions

Everything you need to know before getting started. Can't find your answer? Book a call.

Pricing

Pricing plans

Commerce media optimisation for AU/NZ brands. All prices in AUD. Annual plans save 12%. Free trial on every Essentials, Growth, and Pro plan.

Compare
What each plan includes
Essentials
$990/mo
$10,440/yr billed annually (≈ $870/mo)
Growth
$1,990/mo
$21,000/yr billed annually (≈ $1,750/mo)
Unlimited RMNs
Pro
$3,490/mo
$36,840/yr billed annually (≈ $3,070/mo)
Free trial 30 days 30 days 30 days
Annual saving vs paying monthly Save $1,440/yr Save $2,880/yr Save $5,040/yr
RMNs included Up to 2 Up to 4 Unlimited
User seats Unlimited Unlimited Unlimited
Data history 8 weeks 26 weeks 52 weeks
Onboarding strategy session Yes Yes Yes
Optimisation Reviews (30 min video) Quarterly Monthly Monthly
Email support Yes Yes Yes
Priority email support - Yes Yes
Cancel anytime Yes Yes Yes
Get early access Get early access Get early access

Optimisation Reviews, how RMNs are counted, and billing policies (upgrades, downgrades, annual switch, cancellation) are explained in the Pricing & billing help guide.